Ourhairitage stores

Brand Story Core Concept

Our Hairitage is a celebration of our hair—its beauty, strength, and the untold stories it
carries. Through storytelling, education, and community initiatives, we honor
our Heritage while inspiring and empowering future generations.

PRE-ORDER NOW

Creative Motivations

Born from the segregation and stigmatization of Black hair—an experience
deeply personal to Adanna Madueke—Our Hairitage is a movement dedicated to
reclaiming confidence and celebrating the rich history of Black hair beyond mere aesthetics.

PRE-ORDER NOW

A Blend of Style and Hair Protection

A double-lined satin hair bonnet designed to protect natural hair while featuring a stylish cultural
design inspired by the themes of resilience and beauty highlighted in the
Our African Hairitage documentary.

MEANING OF HEYBOO

The logo reflects Adanna’s signature way of addressing her
audience, symbolizing warmth, community, and empowerment
while celebrating pride in our Hairitage movement.

STORIES BEHIND THE LAUNCH

Reclaiming What Was Lost

Every T-Shirt, Hair Bonnet, and Tote Bag Purchased Helps Dismantle Hair Discrimination and Empower the Next Generation Through Our Crown Revival Project

About Us

Reclaiming What Was Lost

From Cornrows Used as Escape Maps During Slavery to the Afro as a Symbol of Resistance, Every Hairstyle Holds an Untold Story—One That Lives Within Our African Hairitage Documentary.

About Us